Local designer has the advantage for the Australian Open

At least seven million pairs of eyes will be on local designer Aditi Janveja’s creations this summer. The North Strathfield resident’s company, F&G Creative, won the contract to design the Australian Open’s Supporter Gear Range for the 2015 tournament.

As a recent design graduate who had launched her company, F&G Creative, just a month earlier, Ms Janveja was shocked when she secured the job in December 2013.

“I had no idea it was coming,” she said.
“I thought they weren’t going to think about me but I submitted a proposal anyway. They really liked my work.”

More than 50 of her designs are featuring on towels, T-shirts, caps and other merchandise, and are available at the official Australian Open Shop, Rebel Sport and other sports retailers.

Ms Janveja believes it’s the extra bit of fun that she injected into her designs that made them stand out.

 “I did a lot of things they weren’t expecting,” she said. “They have a very strict style guide with specific colours and the kind of artwork they like, and you can’t go outside that but I crossed the line a little bit. I added a bit of fun. The previous two ranges were serious and very basic and safe.”

But getting her designs approved in a tight timeframe was a huge challenge. On top of
Tennis Australia’s six levels of approval, the designs needed to get the okay from Rebel Sport.

“It’s such a high-profile job, there’s pressure to perform and there’s a fear of work being rejected. But every time my designs got through I felt a very high sense of achievement,” she said.

Ms Janveja worked tirelessly for three months and enlisted the help of fellow graphic designer Linh Le to meet the demands of the project.

“I pretty much employed her full time. We spent nights and nights at work. We needed quick turnarounds,” she said.

F&G Creative’s next project is designing an apparel range for Sydney Dance Company, and the company will also be bidding again for the next year’s Australian Open Supporter Gear project.

But in meantime, Ms Janveja is thrilled that her designs will attract a worldwide audience.

“I’m very excited,” she said. “Just seeing my designs on the website and seeing they’ve actually used it on other merchandise such as plates and cups is amazing.”

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