The selfie phenomenon - win a trip to Paris

Uploading a photo of yourself looking hot could win you a five-star trip for two to Paris.

Retail giant Westfield is calling on fashionistas around NSW to enter the competition by uploading a selfie (self portrait) in their “hottest outfit,” along with a description.

Burwood Westfield will also be awarding a weekly prize of a $100 gift card for the best selfie entered via its Facebook page (

In the world of smartphones and social media, photos have become the preferred method of sharing. Instagram, an online photo-sharing service, burst onto the social media scene in 2010 and now has more than 100 million registered users. Facebook paid about $1 billion for the service last April.

Westfield investigated the selfie phenomenon and found 62 per cent of women aged 18-35 had taken a selfie and 69 per cent saw it as a way to showcase their fashion, style or looks.

Marc James Cass, who took part in the Westfield study, said he takes selfies for outfit feedback and a confidence boost.

“I love a good selfie because it’s always good to document outfits in case you repeat them. And get feedback on social media such as Instagram and Facebook as to how people react,” he said.

Westfield insider Alyce Cowell offers these tips for taking a good selfie:

Hold your phone slightly above eye level and away from you at a 45 degree angle, which is slimming and decreases the possibility of double chins.

Give a natural smile and let your individuality shine through.

Stand tall, extend your neck out and then bring it down ever so slightly. Lean in a bit and look up if you’re sitting.

Experiment in front of a full-length mirror to determine which angles are most flattering. Hold your camera or phone with one hand, slightly to the side and angle in to capture both your outfit and your smiling face.

Natural light is the most flattering. Ensure your light source (the sun) is behind the camera. If the sun has gone down, make sure your light source is slightly higher than your face, as shots lit from below can give a ghoulish look.

Wear something you love and that fits you well. Patterns can flatter you if there are some parts of your body you’re less confident with, while bright and bold tones add colour to your features.


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